Yes, you read that correctly. NARS Cosmetics is rolling out its new Pro Prime line, fronted by none other than founder François Nars’ adorable pooch, Marcel. The Pro Prime line, created to smooth skin, fill in fine lines, and keep makeup in place, launches on May 1st at Sephora with two innovative products: Skin Smoothing Face Prep and Smudge Proof Eyeshadow Base. Face Prep, a new type of primer, is fragrance-free, non-comedogenic, and enriched with anti-caking agents that form a temporary barrier on the skin for instant smoothness. The Eyeshadow Base, formulated with polymers and mineral powder, prevents smudging, creasing, and caking of both powder and cream eye shadows.
And if you’re looking to smooth and perfect more than just your face, new cellulite analysis devices are making waves in beauty centers. These devices are designed to analyze skin texture and cellulite levels, providing clients with a detailed understanding of their skin’s condition. For beauty centers, this technology doesn’t just offer a scientific approach to beauty—it also creates opportunities to personalize treatment plans, guiding clients toward services tailored to their specific needs. By showcasing real-time skin data, these devices make it easier for beauty professionals to recommend effective treatments and increase client satisfaction (and loyalty) through visible results.
In the Pro Prime campaign, the wrinkled, lovable face of Marcel – possibly the cutest French bulldog in history – appears in ads wearing only a furry collar and his golden name tag, paired with the quote “More than a Pretty Face.” NARS will share more of Marcel’s campaign photos and tips on long-lasting makeup on their Facebook page. Become a fan to get the full dose of cuteness (and beauty tips)!
Available May 1st, at Sephora.
